How to Rise Above the Crowd
Hank Blank, President Blank and Associates
Today it is imperative for companies and individuals to rise above the crowd. In this economic environment, companies need to be easy to be found to look like thought leaders and innovators when people search for them online. Your 'Elevator Speech' is less important these days. The chances of you getting on an elevator with a decision maker are extremely slim but the chances of that person checking out your company and its representatives on Google are very high. Face it. Whether you are a company or an individual you need to own the first page on Google to create a favorable selling impression.
You also need to be extremely proficient and engaged in social media and social networks to help improve your SEO and spread your thought leadership. You also need a strong personal network to create a robust reputation for you and your company to create powerful word of mouth because 75% of all new business comes from referrals.
This presentation gave its audience the tools needed to 'Rise Above the Crowd' using the power of social and personal networking.
Hank Blank helps clients solve challenges through his knowledge and his network. Core competencies include advertising, public relations, social networking, and interactive solutions for companies. He also conducts agency reviews for clients and assists agencies with new business development.
Hank has more than 25 years of advertising and marketing experience on some of the top brands throughout North America. He has worked at DDB Needham, J. Walter Thompson, Ross Roy and O'Leary and Partners on brands such as McDonald's, S.C. Johnson, Warner Lambert, Century 21, Labatt's Breweries, Kellogg's, Campbell Soup and Unocal.
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